In the old days, corporate communication was a one-way street. Companies issued memos, wrote user manuals, and published ads; it was left up to the audience to figure them out.

These days, things are a bit different. We don’t issue memos anymore—we send emails, which are easily forwarded and replied to; we can be even more interactive with intranets and wikis. Online knowledge bases, continually updated with user input, have replaced large incomprehensible books. And, in addition to traditional ad campaigns, more and more organizations are turning to blogging as a way to engage in conversation with their communities. Communication is no longer seen as a unidirectional flow of information from a company.

It’s time to have a conversation with your customers, and Missing Link can help. Contact us today so we can discuss it.